In the age of the internet, we have gotten so accustomed to digital advertisements bombarding us from screens of all shapes and sizes. Video ads, image ads, ads that are personalized and targeted directly to a certain demographic, all with a few clicks of a mouse.
In the information age where we get the biggest amount of our entertainment and information from digital sources, there is still something special about print. The physicality of it, the fact that you can actually reach out and touch it.
If you haven’t thought about using print marketing in your advertising strategy, it may be tme to rethink. People still love printed material, even if some of us forget it exists.
Use Print Marketing to Your Advantage
If you are thinking about using print materials for your marketing strategy, think outside of the box. You could post fliers in different places, you could make a big sign, or just about anything else you can think of.
Here are a few ideas you can incorporate into your print marketing strategy:
● Make your message bold and loud. People respond to things that they can see clearly. Make your print material scream “Look at me!” Use big, bold fonts to get key points across.
● Stand out with colors. Color patterns can have a huge impact on your print marketing. In fact, research has shown that red, blue, and yellow are bold colors that make your brand appear to be “high energy.”
● Don’t count out classic brochures. Brochures can still be a highly effective form of print marketing. Print up a clear and easy to follow brochure that outlines exactly what your brand is about, and identify people you think would be interested. Hand it out to them with a smile and let them know your company is around if they need anything!
In an age full of ads on social media and video services screaming at you every five minutes, a company utilizing print marketing can really stand out as unique. If you’re ready to take your marketing game to the next level, you can count on sign company asheville professionals to help you create the best print materials to represent your brand.